The Brewers and MolsonCoors bring a Wisconsin brewing legend to the home of the Milwaukee Brewers to actually brew beer inside the stadium. Challenged with designing a light and bright beer hall and restaurant that is consistent with the veteran J. Leinenkugel’s Brewing Co. brand while attracting a younger generation of baseball fans and beer drinkers, we accept. Inspirations of Northern Wisconsin “lake life”, include plaid-like tile patterns, cabin decor, lake topography wall cladding. Finish selections pay homage to the ash baseball bats and leather baseball gloves. Three Sixty team collaborated with local Milwaukee muralist Big Shot Robot (David Zimmerman) to design the show stopping graphic mural of the beastly and irreverent fishing lure cannonballing into the water that was hand painted by Big Shot on site over the course of 2 weeks. Three Sixty fabricated each of the 100+ interior and exterior tables, millwork finishes throughout, and custom built-in booths, benches, menu boards, window vinyl graphics and hand painted the J. Leinenkugel’s Barrel Yard mural on the field side patio.
